{"id":541,"date":"2021-01-13T09:30:42","date_gmt":"2021-01-13T08:30:42","guid":{"rendered":"http:\/\/clinhart.com\/blog\/?p=541"},"modified":"2021-02-10T08:32:02","modified_gmt":"2021-02-10T07:32:02","slug":"proposal-for-anti-trust-measures-for-social-media-companies-that-allow-market-forces-to-operate-again","status":"publish","type":"post","link":"http:\/\/clinhart.com\/blog\/?p=541","title":{"rendered":"Proposal for Anti-Trust Measures for Social Media Companies that allow Market Forces to operate again (thus prevent abuse of power) &#8211; Split each of them up like AT&#038;T in the Past"},"content":{"rendered":"<p>These measures are intended to balance the network effect, and its concentration of power and its potential for abuse of power.<\/p>\n<p>Basically take the AT&#038;T antitrust measures that were applied quite some time ago in the USA, i.e., splitup + mandatory interconnection.<\/p>\n<p>Applicable to all social media companies, such as Twitter, Facebook etc.<\/p>\n<p>Let&#8217;s take Twitter for example:<\/p>\n<ul>\n<li>split the software into a separate company.<br \/>\n  The software has to be provided to any interested customer for the same conditions.<br \/>\n  The conditions shall be in a way that startups can also afford it. E,g, revenue share model,<br \/>\n  and the conditions shall also provide the software company with sufficient funds to pay for high quality software development.<\/li>\n<li>split the operation of Twitter into several separate companies that have to interconnect so that the platform keeps beeing integrated and does not fall apart into separate networks.<br \/>\n  Each of these companies operates its own servers.<br \/>\n  There needs to be a defined interface for interconnection.<\/li>\n<li>As long as the interface is fulfilled, Twitter operators (&#8220;providers&#8221;) can choose software written by another vendor.<br \/>\n  Providers must not write their own software, they need to use software provided by another vendor.<\/li>\n<li>Users are free to choose the provider they want to be customers at.<br \/>\n  Users can switch to another provider at any time.<\/li>\n<li>For The initial split up, users are split up randomly, and so that each providers gets an approximately equal number of users.<\/li>\n<li>Initially, 10 providers are created.<\/li>\n<li>If a provider gets more than 25% market share, it is split in half with users randomly distributed among the two halves.<\/li>\n<ul>\n<p>Advertising customers:\n<\/ul>\n<li>Advertising revenue is allocated to the provider which hosts the user that takes the action that leads to revenue, e.g. a click or impression.<\/li>\n<li>Avertising is managed by ad-broker companies that run their own server infrastructure.<\/li>\n<li>Each ad-broker company has to work with every provider.<\/li>\n<li>Revenue is split between ad-brokers and providers. Maybe a fixed percentage?<\/li>\n<li>Avertising customers are free to choose their ad broker.<\/li>\n<\/ul>\n<p>Filtering of content etc<\/p>\n<ul>\n<li>Either: Each provider can filter content according to its own rules. This applies both to content posted by its users as well as content received from users of other providers.<br \/>\nThe filtering must not be done based on the provider of that user, but solely based on the content of the message.<\/li>\n<li>Or: separate filtering agent companies that get a revenue share from the providers.:\n<ul>\n<li>Each user can choose which filtering agent they want to manage what they can see.<\/li>\n<li>A filtering agent needs to make sure that at least those tweets are filtered that are required by law to be filtered.<\/li>\n<li>Each provider has to work together with each filtering agent and vice versa.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>These anti-trust measures shall be applied worldwide to all companies that have gained a certain amount of market dominance through network effect.<\/p>\n<p>E.g. social network companies like Twitter, Facebook, Youtube<\/p>\n<p>For other companies with strong network effect, other strategies would need to be developed.<br \/>\nThis applies to companies like Ebay, Amazon, Google Search engine, &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These measures are intended to balance the network effect, and its concentration of power and its potential for abuse of power. Basically take the AT&#038;T antitrust measures that were applied quite some time ago in the USA, i.e., splitup + mandatory interconnection. Applicable to all social media companies, such as Twitter, Facebook etc. Let&#8217;s take [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[],"_links":{"self":[{"href":"http:\/\/clinhart.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/541"}],"collection":[{"href":"http:\/\/clinhart.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/clinhart.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/clinhart.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/clinhart.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=541"}],"version-history":[{"count":4,"href":"http:\/\/clinhart.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/541\/revisions"}],"predecessor-version":[{"id":545,"href":"http:\/\/clinhart.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/541\/revisions\/545"}],"wp:attachment":[{"href":"http:\/\/clinhart.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/clinhart.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=541"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/clinhart.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}